Their audience is advisors who sell annuities (retirement accounts), annuityOS is the World's 1st Annuity Operating System. Our software helps advisors Score, Track, and Convert annuities.
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Concept: The main goal here is to make it look like an OS. In that case, I have tried to achieve a goal that makes the logo represent the meaning of "annuity."
As you can see the "slant" on the "a" and the "s" as I have combined them represents "per", and the circle represents "year (whole year)".
And one of my thoughts is since this is an accounting and/or financial industry, I have thrown subtle math symbols.
